Topic

Week 6- PR Ethics and CSR

Instructions

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

Summarises what you have learned from the week’s readings
Builds on previous weeks’ learning as appropriate.
Reflects on a key point(s) you feel is important to public relations practice; and
Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview

I now apprehend the PR and its role in CSR after the readings and lectures. PR incorporates resources and human energy to generate social influence just like many other sectors of the economy. PR is responsible for the repercussions of its actions and has an ethical, moral, and philanthropic role to play apart from promoting organizations and observing the law.

Word Count: 350