Week 9: The PR Professional + Organisational Briefing for PR Plan

Instructions

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

Summarises what you have learned from the week’s readings
Builds on previous weeks’ learning as appropriate.
Reflects on a key point(s) you feel is important to public relations practice; and
Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview

The readings and lectures advanced knowledge and skills in the PR career. I understand that in PR when planning for communication it is crucial to set the goals and objectives to increase the effectiveness of the message. The trend prepares the participants for the missive that generates great benefits for the stakeholders in the communication. I agree that it is possible to estimate the productivity of PR using various models.

Word Count: 400