Topic
Red Bull GmbH
Instructions
As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand they wish to develop or extend, and market into a single geographic market. This organization plans to develop or extend a new brand, therefore you are required to provide a brand plan for a twelve-month period that aims to create a brand plan to develop or extend a new brand for the organization. This organization will need your advice and reasoning behind all aspects of the brand’s development and marketing. You must clearly outline any assumptions you have made and incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credit to your discussion. You can choose any one organization from the following industry:
- Online gaming or Virtual Reality
- Energy/soft drinks industry
- Food industry
- Sporting apparel industry
Answer Preview
Red Bull GmbH is an Austrian energy drink firm that was founded in 1987 launching a new product category in Europe. Currently, its Red Bull energy drink is available in over 170 countries and billions of cans are sold globally every year. The company, which employs about 11,000 people. Although the company has the pole position in the sector, its sales are growing at a slowing pace due to a rise in the number of competing firms. Besides, there is a growing health and wellness trend, which is pushing consumers to demand drinks that are non-carbonated, without preservatives, caffeine, or sugar. Consequently, the company is launching the Red Sparkle electrolyte drink that will assist such clients to rehydrate and maintain physical and mental sharpness during and after strenuous activities.
Word Count: 3400