Week 7- Research, Strategy, and Tactics

Instructions

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real-world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

Summarises what you have learned from the week’s readings
Builds on previous weeks’ learning as appropriate.
Reflects on a key point(s) you feel is important to public relations practice; and
Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview

The readings and lectures have increased my knowledge of the PR research, strategies and tactics applied in the field of public relations. The first phase of the strategic planning for public relations and integrated communications comprises formative research that includes situation evaluation, and organization and publics analyses. In the second phase, the PR experts determine the objectives and goals, frame strategies for action and response, and establish efficient communication.

Word Count: 300