Role of Identity in the Management of Organizations

Topic

Role of Identity in the Management of Organizations

Instructions

Discuss the role of identity in the management of organisations.

Answer preview

Organizational identity seeks to address the question of what people are as an organization. Within the structure and theory put forward by Albert and Whetten (1985), Whetten (2006) clarifies that organizational identity contains three major attributes: central, enduring and distinguishing. Therefore, the characteristic of a company ought to satisfy all the three attributes in order to come out as an organizational identity. There are applications of sociological and psychological concepts and theories in organizational identity in a quest to identify organizations (Albert & Whetten, 1985).

Organizational identity is a responsibility of the top leadership of a company after an establishment of the core beliefs, values, and functions that drive the organization’s culture. The top management ought to answer the crucial question of “who are we” as an organization.

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