Topic

Samsung Galaxy S7 Marketing Assessment

Instructions

This assignment has several purposes. It requires you to:

Apply marketing theory to the activities of a specific organization;
Prepare a formal written report.

“Using one of the companies/ products/ brands we have used in Tutorial Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment and each of the marketing mix elements employed to meet the needs of that segment.”

Answer Preview

In the launch of its Samsung Galaxy S7, the company had in place a communication marketing plan that enabled the firm to market this product. The element of the targeted segment of Samsung mobile includes the worldwide geographic segmentation as currently, the firm sells its mobile phones in over sixty-one countries (Franzen, & Moriarty, 2015). The physical appearance of the Galaxy S7 is universal however to accommodate the worldwide geographical segmentation there are slight variations in terms of the languages and applications. The targeted demographic segment for Samsung Galaxy S7 includes teens, young adults, and adults in their 40s are whose income is in the middle and high class. Another important target segment is that Samsung Galaxy S7 is worldwide thus they do not have specific ethnic segmentation and the Galaxy S7 smartphones are also not gender-specific.

Word Count; 1700