Today
Samsung’s Internationalization Strategy in the UK
Instructions
100% of your final mark takes the form of a written report (3000 words) focusing on the internationalization strategy of a company of your choosing (i.e. the case-company).
You are expected to critically analyze and evaluate the case-company’s internationalization strategy to date. In addition, you are expected to provide suggestions/recommendations regarding the strategic directions the company could pursue for future growth (e.g. diversification, divestments, further international expansion, etc.) and an action plan for the implementation of the recommendations.
The ‘case-company’ must be a real organization which engages in international transactions and on which you can collect reliable information from various databases, reports available in the public domain (e.g. annual and quarterly reports; business media), or the library catalogues (e.g. FAME; Mintel; Keynote).
Make sure you liaise with your tutors on your case-company selection and listen to their advice, as they want to make sure that the case-company you select is manageable and of sufficient content. Although there are no strict requirements regarding the size of the chosen company, please avoid choosing extremely large companies (e.g. Samsung or Volkswagen) with strategies that are too broad and complex to be meaningfully discussed within the 3000-word limit.
Answer Preview
Since its founding, Samsung adopted a business strategy anchored in innovation and creativity, while expanding geographically to compete in the global area (Samsung Securities, 2018). As of 2018, the firm has operations in more than 80 countries, and employed over 320 million people worldwide. It was also the largest maker of semiconductors and consumer electronics measures in terms of revenue (Samsung Securities, 2018). Among the firm’s highly notable and successful products include its Samsung Galaxy series which has been highly successful and a major source of revenue for the company. Aside from home appliances, smartphones and tablets and semi-conductors, the firm offers smart cameras, printers, and speakers.
In 2018, Samsung’s revenue was reported as $221.6 billion, with an operating income of $53.5 billion and a net income of $40.3 billion (Samsung Securities, 2018). At the same time, the firm had total assets amounting to $308.5 billion with a total equity of $225.2 billion (Samsung Securities, 2018). These financial performance data make the firm one of the world’s most profitable and healthy companies in its market segment.
Word Count: 3500