Santa Fe Grill Restaurant Survey

Topic 

Santa Fe Grill Restaurant Survey

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Write a summary paper on Santa Fe Grill Restaurant Survey

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One of the primary objectives of the market research was to determine consumer behavior and their attitudes towards Santa Fe Grill. To that end, it was essential to identify specific factors that were key in deciding where to dine. Also, the market research intended to establish the demographic aspects of the restaurant’s customers. Therefore, the research plan’s first step was to find either Jose’s or Santa Fe Grill’s consumers to discern whether they would provide reliable information or not. Subsequent steps were data gathering, analysis and interpretation, respectively. The processes were crucial in enabling the researchers to identify risks and opportunities for the business. Data gathering instruments and procedures were pivotal to the exercise as they dictated how the market research would be accomplished. For instance, the survey questions were crafted to evaluate consumers’ satisfaction extent. Also, scoring guidelines relied on a 7-point Likert Scale to measure consumer’s satisfaction.

Word Count: 450