Topic

Setting Product Strategy

Instructions

Has Toyota followed the Form or Function paradigm?

Answer preview

Toyota Motor Corporation is the fifth largest company in the world by revenue. To accomplish sustainable growth, Toyota has been following lean management. The company has consistently concentrated on offering customer value and has been rewarded with commendable profits for it. It is clear that Toyota has been investing its profits in building an innovation culture and in manufacturing ever-better products which win the hearts of large number of customers across the globe.

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