Topic

Shiseido Case Analysis

Instructions

Analysis of each discussion question
In this section, you should (1) introduce the issues/questions the company is facing (one at a time), (2) provide the analysis of such question using the relevant framework, theory, and concept we discuss in this course, and (3) provide your answer/recommendation to the question. In your analysis, you encourage to conduct research on any relevant data you might need to assist you with the analysis from the academic journal (e.g., framework or model you use for your analysis) and credible website (e.g., information about competitors).

Answer Preview

Restricting the operations to the beauty shops means that the introduction of new products will be limited to the same customers who purchase items from these outlets. The expansion of the products portfolio would require the expansion of the retailing and distribution channels also (Trott, 2008). Since the company relies on the beauty shops to sell the products it has within the market, remaining restricted to the same retailing channel would necessitate the opening up of new stores to sell the products. The introduction of a new products into the market becomes increasingly costly for the organization.

Word Count: 1000