Topic
Shiseido Case Analysis
Instructions
Analysis of each discussion question
- In this section, you should (1) introduce the issues/questions the company is facing (one at a time), (2) provide the analysis of such question using relevant framework, theory and concept we discuss in this course, and (3) provide your answer/recommendation to the question. In your analysis, you encourage to conduct research on any relevant data you might need to assist you with the analysis from the academic journal (e.g., framework or model you use for your analysis) and credible website (e.g., information about competitors).
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Slide Count: 7