Singles Market Discussion

Singles Market Discussion

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You are the owner of the Sumo Salad retail chain. You have decided to create take-home single serve salad tubs which will be aimed at the singles market. Select and explain your positioning strategy and how the target of your new product will affect each element of the marketing mix.

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Answer preview 

The whole idea behind brand positioning is to identify a marketing niche that can be appealed to by using various strategies such as competition, pricing, packaging, promotions, and distribution. Brand positioning intends to create an impression that is unique in the mind of customers to help them associate something desirable and specific with the brand. In order to compete favorably in the ever-competitive food market, Sumo salad will therefore have to create a value that their customers can easily identify with.

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