Situation Analysis- A Case of Cooper’s Pale Ale in Australia

Topic

Situation Analysis – A Case of Cooper’s Pale Ale in Australia

Instructions

This project examines the impact of culture on marketing strategy development for a specific product or service in an international context. Choose the company and country to be examined. Define the structure, method and layout of the Cultural Analysis Report. Design the Cultural Analysis Presentation.

Word Count is 4000 words.
1. Executive Summary
2. Table of Contents + Formatting + editing
3. Introduction (200 words)
4. Current Situation Analysis
-Market Customer Situation (400 words)
-Internal Analysis (400 words)
-Marketing Mix (400 words)

Answer preview

Statistics have disclosed that Original Pale Ale manufactured by Coopers is the leader of the entire pale ale market in Australia with approximately 32.5% share. With growing consumer demand for a can design, it has been the right time for Coopers Brewery to release flagship product in a well designed can. It is clear that customer demand for alcoholic drink in cans has hastened in the last few decades since cans appears to be attractive to a broader audience and also for those events in which drinkers are searching for the flexibility and expediency that a can design offers (Wheeler, 2018).

Word count: 983