Week 8: Social Media and PR (Special Guest Lecture)

Week 8: Social Media and PR (Special Guest Lecture)

Instructions 

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

• Summarises what you have learned from the week’s readings
• Builds on previous weeks’ learning as appropriate.
• Reflects on a key point(s) you feel is important to public relations practice; and
• Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview 

In essence, after the lecture and readings on social media and PR, I can now elaborate on the association between PR and social media. Social media has significantly transformed the operations styles of PR and, PR practitioners ought to change their strategies to ensure successful PR in their organizations. Agreeably, for any PR to succeed, we must integrate the traditional PR practices with social media.

Word Count: 400