Social Media and the Changing Face of Planning Modern Strategic Marketing Campaigns- A Literature Review

Topic 

Social Media and the Changing Face of Planning Modern Strategic Marketing Campaigns- A Literature Review

Instructions 

Produce a 2500 word literature review of ONE of the following topics and relate it to the changing face of planning modern strategic marketing campaigns.

1 Product Placement

2 Sponsorship

3 Social Media (choose this one)

4 Mobile Media

5 Digital Media

6 Public Relations

7 A topic area of your choice, not listed above – this must be agreed in advance with your tutor prior to starting the assessment

Answer Preview

Social media has grown over the years as manifested by the increased number of users across the world. Previously, commercials entities depended on traditional media to plan and execute strategic marketing campaigns. These included magazines, newspapers, radio, television, billboards and fliers. In the 1970s, the advent of computer marked the beginning of digital technologies through which marketers articulated their campaign messages to consumers (Webber, 2013). The launch of the internet resulted in a further transformation of the marketing landscape by providing modern ways of marketing, particularly through commercial websites. Today, the internet environment is characterized by social media networking sites. Businesses exploit social media for advertisement, marketing research and public relations. Several marketing experts, commentators and researchers have explored this phenomenon and authored many

Word Count: 3100