Social media influencers in the fashion industry – Cultural differences between Chinese and European marketing strategy

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Social media influencers in the fashion industry – Cultural differences between Chinese and European marketing strategy

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Write a proposal on Social media influencers in the fashion industry – Cultural differences between Chinese and European marketing strategy.

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The modern marketing platform has been characterised by increased utilisation of digital forms of marketing. The use of social media has become one of the most prominent approaches through which companies seek to reach their target audience in the marketing efforts. This has bene largely driven by the omnipresence nature of social media and its ability to communicate both general and personalised messages to the target audience. One of the key benefits which the social media platforms present to the users and marketers is the ability to be utilised in manner which the market desires in seeking to reach the target audience.

Word count: 659

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