Topic

Southwest Airlines-AirTran Airways Deal

Instructions

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Southwest Airlines, one of the largest American airline company acquired AirTran Airways. The airline, which is renowned for its efficiency and low fares had to integrate the company’s operations by considering AirTran’s numerous employees, use of different kinds of airplanes, and presence in the international market. A senior manager with a mutual fund wants to determine the impact of the integration of the company’s strategy and culture based on an analysis using Porter’s five tests of an excellent strategy. The outcomes of the study indicated that Southwest’s strategic choices make it difficult to imitate; thus, the manager should retain the investment in the airline company.

Word Count: 1700