Topic

Southwest Airlines – Buy-On-Board Food Packages (A Product Proposal)

Instructions

Write a product proposal for Southwest Airlines.

Answer preview

Southwest Airlines is a company that focuses on domestic travels and operations at a low –cost structure. However, many other airlines are operating on the same routes and at a low cost, making it a very competitive market (Raynor, 2011). In this case, the airline must raise some of its standards to stay competitive in the market.

Word count: 678