Topic
Southwest Airlines – Buy-On-Board Food Packages (A Product Proposal)
Instructions
Write a product proposal for Southwest Airlines.
Answer preview
Southwest Airlines is a company that focuses on domestic travels and operations at a low –cost structure. However, many other airlines are operating on the same routes and at a low cost, making it a very competitive market (Raynor, 2011). In this case, the airline must raise some of its standards to stay competitive in the market.
Word count: 678