Southwest Airlines Marketing Plan

Topic

Southwest Airlines Marketing Plan

Instructions

Write a Marketing Plan for Southwest Airlines.

Answer preview

Southwest Airlines operates in an intensely competitive environment with many players striving to maximize their share and revenues in the market. As the primary source of competitive advantage, the low-cost strategy has allowed Southwest Airlines to remain the most popular domestic carrier in the United States and Mexico. However, a major weakness of Southwest is relatively low-quality in-flight services compared to major carriers such as American Airlines and Delta Airlines. To leverage the low-cost strategy further, this document provides a marketing plan for a new product, AIRBITES and AIRQUENCH. The products include in-flight foods and beverages that customers can order during flight booking, and delivered while airborne.

Word count: 2966