Topic

Starbucks Coffee Corp Analysis

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Write an executive summary and PPT for Starbucks Coffee Corp analysis

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Starbucks Coffee Corporation is known globally for its unique coffee merchandise. Their operation in the industry has generally transformed the coffee business. The coffee company with its origins in Seattle, Washington has ultimately grown becoming the most patronized coffee chain in America. In addition, the organization has expanded into other markets beyond its national borders and currently operates in the five continents, in over fifty countries, and over nine hundred retail chains. Starbuck is currently the leading retailer of roasted coffee specialties. The objective of Starbucks in the coffee industry is to become the most respected brand globally (Schultz & Gordon, 2011). In order to achieve this objective, Starbuck remains focused on the rapid expansion of its retail chain operations, developing specialty sale operations, and uniquely selecting activities that leverage the growth of the Starbucks brand through the growth of distribution channels.

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