Strategic Alliances

Topic

Strategic Alliances

Instructions

Write a business plan for a small start up business.

Answer preview

Strategic alliances are business approaches which are utilised by organisations with the aim of enhancing their market position by sharing resource with others. The income parties are able to pull their resources together in a manner which ensures that each of them gains significant benefits form the existence of the alliance (Madsen & Walker, 2015). The aim of the strategic alliances which Burlington Sunshine Donut will be exploring with be the creation of value for the products it delivers to the market.

Word count: 1761