Topic

Strategic Analysis for Yahoo PLC

Instructions

The project is divided into 3 individual assignments and will involve the completion of an:
1. Assessment of your organizations current strategic situation, external environmental
analysis and a competitive analysis;
2. Internal assessment of the organization; and,
3. SWOT, generic strategy analysis and strategic recommendations.

Answer preview

Yahoo PLC is a global internet company that focuses on webs services. The firm is located in Sunnyvale, California and owned by Verizon Media. The company went on to be incorporated in 1995 and has grown to become an internet icon in the world (Britannica Report, 2019). Therefore, this assignment seeks to explore the current strategic situation, external environmental analysis and the firm’s competitive analysis.

Yahoo’s mission statement has always been designed to transform the company into becoming more prosperous and gaining competitive advantage. The company’s mission relates to ‘connecting people to their passions, communities and the world through knowledge.’

Word count: 2944