Topic
Strategic Change(Southwest Airlines)
Assignment Steps
Develop a 1,050-word essay to identify one global creative organization, as defined in Ch. 10 and 11 of Mastering Leadership.
Analyze the opportunities for strategic change that are evident, citing evidence.
Include considerations of culture and structure in addressing those opportunities.
Include the following:
- Identify one organization that could be considered creative, based on definitions in Mastering Leadership.
- Determine whether or not you believe the organization meets those criteria. Explain why.
- Discuss the impact of organizational culture and structure on that opportunity for strategic change.
- Formulate conclusions including personal learning on your analysis.
Format your assignment consistent with APA guidelines.
Answer Preview
Southwest Airlines is one of the creative companies based in the United States. Notably, the company was established in 1967 and it operates in the international and national markets. In addition to this, the company is known for offering low-cost alternatives for all its customers. It also remains clear that the company is endeavoring for exceptional customer service. As a business organization that is constantly evolving, the company is always attempting to strive for its mission by offering customers the highest quality which is delivered with a sense of personal pride, friendliness, warmth, and company spirit (Moore, 2007). With this successful strategy, it is clear that Southwest Airlines has continued to grow as a powerful industry leader. Furthermore, the company has proved that adherence to its mission, value, and vision statement.
Word Count; 1100