Topic
Strategic Planning Process (Coca-Cola Beverage Company)
Instructions
Write a 1,400-word minimum internal environmental analysis in which you include the following:
- Assess the organization’s internal environment.
- Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
- Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
- Perform competitor analysis.
- Assess the structure of the organization and the influence this has on its performance.
- Determine the organization’s competitive position and the possibilities this provides.
Format your paper according to APA guidelines.
Answer Preview
Coca Cola strengths permit the business organization to keep its market position despite the fact that there is stiff competition in the market with other soft drinks makes such as PepsiCo. This constituent of the SWOT analysis focuses on internal strategic factors which back up business expansion and development. Such internal strategic factors normally permit the company to neutralize the negative impacts of competition (Haile & Krupka, 2016). The business organization must build on its present strengths, while also coming up with more abilities to further strengthen its business operations. Coca-Cola’s SWOT analysis highlights the following strengths.
Word Count: 1600