SUBSCRIPTION MODEL IN THE FOOD SECTOR

Topic

Subscription Model in the Food Sector

Instructions

Write a proposal (400 words) on the Subscription Model in the Food Sector

Answer preview

The subscription model describes a business concept in which consumers of a product are expected to make recurring payments regularly, in order to access a certain product or service.  The concept was popularised by newspapers and book publishers where regular readers would make subscription and receive copies. The concept has however been expanded to even cover other industries and is quickly gaining popularity as consumers seek convenience (Grewal, Roggeveen, & Nordfält 2017).

Word count: 597