Sustained Breastfeeding (Increasing the rate of breastfeeding)

Topic

Sustained Breastfeeding (Increasing the rate of breastfeeding)

Instructions 

You are to develop a Social Change Strategy for your chosen initiative outlined and scoped in
Assessment 1. In developing your strategy you will leverage knowledge harnessed from the Scoping
The report, as well as additional insight you need to gather to refine your Strategy. Remember the DEVIL IS
IN THE DETAIL indicating that your strategy needs to provide specific details of intervention planning. If
the strategy is too broad, vague, and unspecific you are in jeopardy of failing this assessment.

Answer Preview 

To practice continued breastfeeding leverages an alternate social brand within the breastfeeding change marketplace promoting the value change entity of “sustained breastfeeding” within the framework of “making it my initiative to breastfeed” as opposed to ceasing to breastfeed or using formula during the first six months of pregnancy. This value exchange offer seeks to resonate with young mothers as opposed to passing the message to the young mothers and to empower them to reconsider their breastfeeding choices by taking the initiative of sustaining the practice as required by the Australian Dietary Guidelines and the WHO.

Word Count: 2800