Topic
Sustaining Increasing International Customer Base for Heavenly Chocolates
Instructions
Write a research essay on Sustaining Increasing International Customer Base for Heavenly Chocolates
Answer Preview
The main aim of this report was to present a framework to help solve an issue of unmet needs of increasing number of Heavenly Chocolates’ consumers on its recently expanded online business at international level. In the report, the need for the management decision in finding a solution to meet the needs of increasing online customers is presented, with the inevitability assured by considering the changing competition and expansion of chocolate markets. Objectives of the report are focused on appropriateness of partnership in international market, choosing a location fit for a second store, finding possible correlation of internet sales with the business location, and assessing effectiveness of advertising in online-business website. Secondary data and primary sources will be used to rationalize decision-making in order to meet the objectives. Finally, a recommendation for Heavenly Chocolates to consider the importance of considering the acceptance of this report because it not guides the company on the way towards sustaining the issue of overwhelming customer base on the international online business, but also paves way for increasing annual revenue growth.
Word Count: 1900