Topic

SWOT Analysis (Nike Inc.)

Instructions

Project details available on-line & in your course syllabus.
Select a product/brand (or organization).
Focus on how this product/brand is marketed.
Examine how marketing strategies were deployed and explore the marketing mix actions that were undertaken.
Identify and analyze “target market”, how segmentation and targeting processes were done, if possible.
Analyze competitive environment.
Analyze extensively each element of the 4 Ps for the chosen brand, focusing on strategies deployed.
To do well, apply as many of the concepts taught in class and those in your textbook that are related or relevant.

Answer Preview

Notably, Nike’s strengths are considered to be the main drivers of the company’s worldwide leadership and growth in the equipment, sports shoes and apparel market. This part of the SWOT analysis focuses on the internal strategic factors which backup business competitiveness and growth. Some of the most notable strengths associated with Nike Inc. include strong brand image, swift innovation processes and comprehensive worldwide production and dissemination network. It is apparent that the company’s strong brand image has evolved founded on product quality.

In addition to this, Nike’s successful marketing campaigns have also contributed to this strength. It also remains clear swift innovation processes are considered to be a main factor in the company’s ability to develop cutting edge designs for its apparel, equipment and athletic footwear (“About Nike – The official corporate website for NIKE, Inc. and its affiliate brands.”, 2017). Moreover, Nike’s comprehensive worldwide production and dissemination network remain to be a strength which permits the company to backup worldwide market dominance. In essence, this portion of the SWOT analysis clearly demonstrates that the company has abilities to retain its worldwide market leadership.

Word Count: 800