Topic

The Alibaba Strategy in the global e-commerce business

Instructions

In 2000 words, analyse and discuss the Alibaba Strategy in the global e-commerce business.

Answer preview

Alibaba Group started small in China before bursting to become a leading player in the global e-commerce business. Alibaba.com is a web-based platform that supports B2B trade across China and other international scenes. Alibaba has grown soundly from a small local e-market platform to a global giant (Tse, 2015). This paper examines how Alibaba succeeded in China in promoting business-to-business transactions, and analyze the potential of the business strategy in China to ensure success internationally. The customer-driven value chain, differentiation, cost leadership, localization strategy and diversification are the key factors to Alibaba’s ability to making doing business easy in China.

Word count: 2495