The Application of Resource-Based View in The Ningbo Bird Case

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The Application of Resource-Based View in The Ningbo Bird Case

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Discuss the Application of Resource-Based View in The Ningbo Bird Case.

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Sustainable competitive advantage provides a long-term leading edge that competitors can hardly surpass (Barney & Clark, 2007). It is a lead that enables a company to remain viable in the long-term. In this paper, the case of Ningbo Bird Co. Ltd is explored to examine whether and how the company generates competitive advantage. The theory implies that the foundation of sustained competitive advantage rests with strategic resources which results in superior performance (Assensoh-Kodua, 2019). The paper employs the resource-based view to explain the case scenario, underscoring the strengths and weaknesses in explaining the sources of sustainable competitive advantage.

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