Topic

The Awareness Effectiveness

Instructions

Review the article “The Awareness Effectiveness” by Sarah Vizard.

Answer preview

In her article on the decrease in awareness effectiveness, Sarah Vizard talks about the effectiveness of top funnel advertisement and what the marketers think about awareness. Vizard reflects on the results achieved by a survey that was carried out by the World Federation of Advertisers (WFA) on different marketers from some of the largest advertisers in the world. According to the results of this survey, many marketers appear to believe that effective awareness is decreasing and they blame ad ambiguity, clutter, declining reach, and decreasing trust in advertising.

Word count: 575