Topic

The Coca Cola Company – An Executive Summary

Instructions

Create the Final Strategic Plan. The final strategic plan contains:

Table of Contents
Executive Summary (Word Document – 350 to 700 words)
Company Background
Mission Statement
Vision Statement
Value Statement
Environmental Scan
Internal and External Environmental Analysis
Strategic Recommendation
Implementation Plan
Organizational Change Management Strategies
Risk Management Plan
Conclusion
References

Answer preview

Coca Cola Company is one of the prominent manufacturers of carbonated drinks across the globe. Statistics have disclosed that the company has remained on top of the soft drink industry for decades. In addition to this, Coca Cola Company was able to withstand the effects of the Second World War, and the war was even a business opportunity for the company other than a liability. Just like any other global business organization, it is clear that Coca Cola Company aims at maximizing its profits while maintaining a long-term supportable development with the soft drink industry.

Word count: 619