Topic

The Coca Cola Company (Final Strategic Plan)

Instructions

Create the Final Strategic Plan. The final strategic plan contains:

Table of Contents
Executive Summary (Word Document – 350 to 700 words)
Company Background
Mission Statement
Vision Statement
Value Statement
Environmental Scan
Internal and External Environmental Analysis
Strategic Recommendation
Implementation Plan
Organizational Change Management Strategies
Risk Management Plan
Conclusion
References

Create a 25- to 35-slide Microsoft^® PowerPoint^® presentation with speaker notes to present the strategic plan, combining all relevant elements from previous weeks. The objective is to sell the strategic plan to investors or company directors.

Format the assignment according to APA guidelines.

Answer preview

The Coca Cola Company is one of the world renowned and biggest brands in the beverages industry. It is clear that the business organization was founded by Doctor John Pemberton, a pharmacist, in 1886 in Atlanta, Georgia United States. Since its establishment the brand has become household drink in more than 200 nations worldwide. Carbonate drinks are the only biggest component in the Coca Cola Company that account for approximately 78% of the entire volume offered in 2008 (“Coca-Cola Global”, 2018). It is apparent that the company has more than 3000 beverage products and has nearly 500 brands in its portfolio. In essence, the “Coca Cola” brand has been embraced by the company as the strategy for global marketing. The company considers the entire world as a single market place and unchanging marketing strategy has been used by the company for decades.

Slide count: 27

Word count: 1974