Topic
The Competition and Development Strategies Research on China Internet Payment Service Market
Instructions
Write a dissertation paper on The Competition and Development Strategies Research on China Internet Payment Service Market.
Answer preview
Internet payment services have become popular in China, thanks to rapid innovation and technology development. Prior studies have investigated the driving factors to the adoption of internet finance, but the development and competition strategies remain underexplored, specifically in the context of innovation theory. This research purposed to contribute to the innovation theory by explaining competitive strategies that enhance customer value. This involved a review of the literature to investigate competitive strategies in the context of internet-based services, and explaining how businesses in the internet payment industry create value to the customer as a source of competitiveness. A mixed-method approach was used by first conducting an online survey to explore factors of competitiveness in line with customer value.
Word count: 14656