Topic

The Customer Profile

Instructions

Describe the customer profile.

Answer preview

The customer profile provides a description of the key characteristics which define the target customers for the organisation. The business will be able to understand their demands and expectations and hence develop a strategy focused at meeting those needs. The concept of segmentation remains the key to customer satisfaction the key characteristics of the customers are discussed below

Demographics

The company will be seeking to provide different products targeting the various age groups available. The company has products which target the various members of the family for children to adults. Despite the focus on various age groups the company seeks to focus on providing products for the mid to the lower range income levels.

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