Topic

The Effect of the Online Shopping Model on the Shopping Behaviors of Young People

Instructions

The research questions are:

How does online shopping affect young people’s shopping behaviors?
How does online shopping behavior differ between young consumers and the older generation?
What can business organizations do to capitalize on young people’s internet use to boost sales to the said consumer segment?

Answer Preview

The study was designed to investigate the effects of the online shopping paradigm on young shoppers. The researcher used a qualitative research design, utilizing interviews and web-based surveys to gather primary data from a sample of 87 young people. The analysis of the data obtained showed that the online shopping model has had far-reaching impacts on young online shoppers. These impacts include a higher frequency of online shopping, a positive attitude towards online shopping, and higher volumes and more variety of the products and services that the young online shoppers purchase online. These findings have theoretical and practical implications for marketers.

Word Count: 3900