The Effect of the Online Shopping Model on the Shopping Behaviors of Young People

Topic 

The Effect of the Online Shopping Model on the Shopping Behaviors of Young People

Instructions

We need to design a research title for a dissertation. The topic is YOUNG PEOPLE & ONLINE SHOPPING. Then we write a research proposal. Must be QUALITATIVE.

Answer Preview 

The proposed study will be about the effect of the online shopping model on the shopping behaviors of young people. This topic was selected for study because, in the advent of e-commerce, young consumers who are essentially tech-savvy are increasingly using the internet to search for information (Brusdal, & Lavik, 2008). In the process, the culture of shopping and buying online has gained momentum; hence the need to explore whether online shopping influences the shopping behavior of young consumers.  According to Soopramanien (2010)online shopping has become popular, and the growing accessibility and reliability of the Internet have boosted the development.

Word Count: 1600