Topic

The Exploration of how Digital Shift Impacts the Creative and Cultural Industries

Instructions

What is the most important issue facing cultural and creative industries today? Why?

Answer preview

Undoubtedly, digitalization is becoming a buzzword in all aspects of life and it has affected the way cultural products are distributed and consumed. Most significantly, digital transformation is shaping the way people respond to and consume creative and cultural content (Lehdonvirta 2012). As the world becomes acquainted with new technological development, cultural aspects have had to shift to digital trends. Most people, particularly artists, have been caught unawares by this emerging pattern. For instance, social media and other platforms have facilitated the production of quality material that can be consumed by anybody at any time.

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