Topic

The Exploration of How HSBC’s Enhanced Premier Proposition Strategy has succeeded

Instructions

Choose a company that is listed on the London FTSE or New York stock exchange, and that has implemented a strategic initiative successfully or unsuccessfully.
Critically evaluate the strategic initiative and its outcome using strategic management concepts and tools drawn from the first six weeks of the module, in order to explain its success or failure.

Answer preview

The modern-day competitive business environment requires a business to embrace a strategic initiative that will offer it a cutting edge over rivals. HSBC undertook such a step in 2019 and launched the Enhanced Premier Proposition plan to support the growing needs of emerging affluent, local and internationally-minded clients and their families in the U.S market. This move coincided with the company’s strategic purpose of addressing clients’ needs in the ever-changing banking industry. Judging from the strategic model, the company explored its position and used the resource-based view tool to identify the change. In implementing the plan, HSBC leveraged the business-level strategic choice to pursue its objectives.

Word count: 2179