Topic

The generation factor is a big influence on the impact of marketing

Instructions

The assignment is to write in the Discussion Board, in about 200 words, how you believe (or don’t) that the generational factor impacts eMarketing. Search generation marketing and its variants, and locate an article to share that supports your point of view.

Answer preview

The generation factor is a big influence on the impact of marketing. When it comes to e-marketing it is even more significant. With the increased proliferation of the internet, access to information and communications technology (ICT), the issue of inability to access the internet is no longer an issue. The best way to illustrate this is in the assessment of smart phone usage.

Word count: 257