The Impact of Internet and Technology on Event Sponsorship

Topic 

The Impact of Internet and Technology on Event Sponsorship

Assessment task 1: Essay (Individual)

Choose one of the topics below:

1.Corporate Social Responsibility has become a key element of corporate events and event sponsorship. Discuss the benefits of this to a business, discuss the potential negative issues.

  1. To what extent, and how, has technology and the internet impacted upon event sponsorship.
  2. Identify an innovative revenue generating effort (Avoid ‘traditional’ revenue streams, i.e. ticket sales, advertising, sponsorship). Discuss.
  3. Identify an event that as been impacted by the coronavirus in 2020. Based on strategies we’ve learned, help identify alternate approaches for this event to compensate for lost revenue.

You must draw on a range of resources (minimum 8 academic and 3 industry/organizational sources) to address your selected topic. The report should draw on academic literature, management information, industry and other sources. You may use a range of examples or focus on one case study example throughout your discussion. Your paper should represent a critical reflection on your selected topic, and as such it should be analytical and explore multiple perspectives. The paper should not merely be a description of the topic but should provide analysis through the literature.

Times Roman; 12 point at 1.5 spacing, Harvard UTS or APA formatting

Answer Preview 

The internet gives sponsors wonderful windows of opportunity for activating partnerships. Without a doubt, sponsors depend on invitations, promotion and outreach to get to the target audience (Cornwell and Kwak, 2015). The inexorable increase of sponsorship revenues for sponsors continues unabated, and it is mainly attributed to the promotion and outreach strategies adopted. Social media is one of the technologies that has revolutionized the way event sponsorships are handled. The technology has been crucially essential in promoting sponsorships because of its widespread coverage (Millan and Ball, 2012). Social media has a compelling way of reaching out to many people because a majority of internet users have accounts on social networking sites. For instance, during the 2015 Rugby World Cup, leading sponsors like Heineken and MasterCard heavily relied on social media to offer match day experiences that connected with the target audience (Law in Sports, 2017). The sponsors promoted the event by allowing the audience to participate in voting for the ‘man of the match’ through social media sites. In that regard, people were invited to connect with the tournament deeply.

Word Count: 2200