The Impact of Mainstream Social Media on Chinese Millennials’ Purchasing Habits

Topic

The Impact of Mainstream Social Media on Chinese Millennials’ Purchasing Habits

Instructions

Design a 10 slide PowerPoint presentation (plus front page and references).
Must be very smart and professional.
Write a 1400 words speech to go with the PowerPoint presentation.

Answer preview

Undoubtedly, the rapid rise in technology has given rise to the birth exciting technologies like social media; it has become increasingly essential for brands to reach customers. A majority of consumers have depended on social media as an information hub and they use it to obtain invaluable information on their preferred brands. Chinese millennials happen to be heavy users of social media as they seek to have a competitive edge over their peers when it comes to luxury fashion (China Daily, 2017).

Word count: 1823

Slide Count: 12