The Implementation of Social Media in Brand Communication –An Analysis of Woolworth

Topic

The Implementation of Social Media in Brand Communication –An Analysis of Woolworth

Instructions

Demonstrate understanding of the role of social media in the overall marketing strategy for the business.

Answer preview

Woolworth has implemented considerable social media strategy to communicate their brand, promote brand sales and engage consumers. While Woolworth maintains a stronger social media strategy than competitors, there is an opportunity of applying a more aggressive strategy to improve engagement with customers, increase awareness and improve the brand image. This paper discusses the social media strategy to reach larger audiences as Woolworth’s growth opportunities. Portfolio examples are also given and discussed to show how the company can maximize its social media presence. Lastly, considerations of Spam and Privacy Act are given to show how it might affect the social media campaigns.

Word count: 2443