Topic
The Influence of Social Media on Consumer’s Purchasing Decisions
Instructions
Answer preview
There is a notable wealth of information regarding the influence of social media in the consumers’ decisions to buy certain products. This section presents a review of the existing studies on the topic. The underpinning idea is to develop an appreciation of the topic, and form the foundation of the study (Mangold & Faulds, David, 2009). In the recent past, there has bene an explosion in the use of the social media, which has resulted in the focus to social media analytics, thought to be a source of information for businesses. Social media comprises all sets of computer mediated technologies that are involved in creation of information and allow sharing of information and ideas and all forms of expression through networks and virtual communities. Social media are internet dependent and facilitates progressive of online social networks through connection of users’ profile with those of other persons, groups or both (Hennig Thurau et al., 2004).
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