Topic
The International Market Strategy of Huawei Technologies in the US
Instructions
Choose one multinational enterprise (MNE) from the Fortune Global 500 list (2019) operating in one of the following industries.
-Apparel
-Computers/ Office Equipment
-Electronics/ Electronic equipment
-Food consumer products
-Pharmaceuticals
-Telecommunication
*The most recent Fortune Global 500 list is available from https://fortune.com/global500/2019/. Use the categorisation of companies by industries available at https://fortune.com/global500/2019/search/ for choosing an MNE from one of the industries listed above.
You are encouraged to conduct preliminary data search about the potential MNE to ensure that you can obtain relevant and recent information enabling you to conduct well-supported analysis.
Based on the choice of your MNE, answer the following questions.
Part 1: Background and competitiveness of your chosen MNE (approx. 800 words)
Q 1. Provide a brief profile of your MNE. Information such as its country of origin, company history, its main products/services, countries of operation etc., should be included.
Q 2. What are core resources and capabilities of your chosen MNE? Which resources and capabilities do you think provide the source of competitive advantage for the company?
Part 2: Host country analysis (approx. 600 words)
For this part, you need to select one foreign market (host country) your chosen MNE is operating in.
Q 3. Analyse the current political situation of your selected host country. What opportunities and challenges does the current political situation create for your chosen MNE’s operation in the country?
Part 3: MNE’s strategy in the host country (approx. 1,100 words)
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s decisions. If you were given the responsibility of managing your chosen MNE’s operations in your selected host country, what additional or alternative actions would you
undertake? Provide justifications for your answer.
Answer preview
Huawei is a global conglomerate that operates in the communication and technology industry and offers telecommunication equipment as well as electronics such as smartphones. It commenced operations in 1987 and its founder was Ren Zhengfei; it is based in Shenzhen, China (Huawei, 2018). Initially, the firm concentrated on manufacturing mobile phone switches, but it has diversified to produce various products, solutions and services. Currently, the company is a renowned brand in mobile phones and its products command a global admiration.
Word count: 2999