Topic
The Marketing state of Converse Inc Company
Instructions
- Read Converse Case.
- Find 2 articles related to the Converse case as references. You can find 2 articles from online newspapers.
- Follow Case format and include 4 facts with numbers and 4 cited quotes.
- Write up to 7 pages in APA format.
Answer Preview
US politics have focused on keeping the country’s economy competitive, with the aspect of ensuring stylish trends being given constant momentum and attention. Considering such influential political perspective, there has been development of national policies that embrace enormous importation of stylish products, particularly in shoes and clothes industry, to ensure that American consumers and workers benefits simultaneously to from national and international business operations. Converse faces an issue of stiff competition from stylist multinational companies embraced by the political interests, although the company benefits from being a subsidiary of Nike whose advantages are embedded on its value of being global brand that makes it less affected by national policy. Following this case, “Converse counts its strategy of regularly rolling out new products to keep consumers enticed to keep adding Converse shoes to their closets” (Sommer, 2015).
Word Count: 2400