The Purchase Decision-Making Process

Topic

The Purchase Decision-Making Process

Instructions

Discuss the purchase decision-making process.

Answer preview

Mr. Wright is an upper-middle-class and white-collar professional who purchases services and products such as electronics and designer luxury items. He falls into one of the demographics targeted by the company, which seeks electronics items for households ranging from speakers to digitized smart assistant systems. Companies can project the purchase decisions of targeted customers by observing their buying habits and interests. Below is a break down of the decision-making process followed by Mr. Wright.

Word count: 926