The Purpose of the Mission Statement

Topic

The Purpose of the Mission Statement

Instructions

Based upon your learnings from chapter 1 and Collins/Porras, combined with your own professional experience, why is the mission statement important in guiding an organization’s strategy?

Answer preview

Mission statement is crucial in guiding an organization’s strategy because it defines the business organization, services or products, and customers. It is clear that a mission statement is a brief statement of an organization’s purpose, recognizing the scope of the organization’s operations; what type of service or product it offers, its core customers or market as well as its geographical area of operation. One of the main purposes of a mission statement in an organization is to concentrate and guide the organization itself.

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