Topic

The situational analysis of the Jeep brand in the Australian Automobile Industry

Instructions

Conduct a situational analysis of the Jeep brand in the Australian Automobile Industry

Answer preview

This report provides a situational analysis of the Jeep brand in the Australian automobile industry. Factors such as, the market and competitor situation, macro environmental considerations, market segmentation and other key issues, as determined through a SWOT analysis are discussed herein to understand the marketing effectiveness of the Jeep brand and its continued evolution in the everchanging Australian marketplace.

Jeep is a brand synonymous with exploration and good old American reliability. This reputation for ruggedness and steadfastness has its roots embedded in the history of the company itself, having been borne out of a U.S Army requirement for an all-terrain vehicle to enable victory over the Germans in World War II.

Word count: 6450