To what extent does the high-speed rail substitute the air transport

Client’ idea: Impacts comparison of HSR and air transport on domestic tourism in China

1.tourist selection (long-distance, short-distance) 2. Impact on the development of tourist destination

The Five-Stage theory developed by Cox et al. (1983) explains the decision-making process through a five-step process (Erasmus, Boshoff and Rousseau, 2001). According to this theory, consumers undergo the steps of need or problem recognition; information searching; assessing alternatives; evaluation of purchase; post-purchase evaluation. As with other consumer decision theories, this model summarises the process of decision-making by consumers.

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